Montreal Children's Hospital Foundation
Les Etoiles d'Espoir Stars of Hope Dream for a Better Health
A prestigious charity gala benefiting Le SPOT Montreal
One extraordinary evening bringing together Montreal's philanthropic elite to fund new equipment for the first center taking care of adolescent mental health.
Visual language
of the night sky.
Every element colour, type, motif is rooted in one image: the Montreal night sky, gilded stars, and the quiet luxury of a black-tie evening that changes lives.
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Palette
- Navy
- Royal
- Gold
- Cream
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Typography
Cormorant
Pinyon Script
Outfit body and UI -
Star Motif
The 8-point star cross runs through every touchpoint: invite, AR wall, NFC card, social posts. Never decorative always meaningful.
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Tone of Voice
Bilingual FR/EN. Elevated but warm. Exclusive but never elitist. Every headline is an invitation.
Supporting youth
when it matters most.
All funds raised go directly to Le SPOT Montreal, a pioneering adolescent mental health centre that lets teenagers in crisis receive intensive therapy without leaving school.
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Le SPOT Montreal
One of Canada's largest ambulatory centres for teens in suicidal crisis. Individual, family, and group therapy in a calming space without hospitalization.
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Where Your Gift Goes
Your donation equips Le SPOT with books, TVs, sensory tools, and comfort items, turning clinical rooms into warm, healing spaces teens want to be in.
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We Speak Children
The Montreal Children's Hospital serves its community in French, English, and 45 other languages, culturally sensitive support for a deeply diverse Quebec community.
- 1 in 5
- Canadian youth face a mental health challenge
- 47+
- Languages served at The Children's
- 100%
- Of proceeds fund Le SPOT directly
An extraordinary night
for an extraordinary cause.
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6:00 p.m.
Doors Open
Champagne, curated hors-d'oeuvres, and live jazz in the Grand Salon.
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7:30 p.m.
Cocktail
A five-course tasting menu by an award-winning chef. Stories from Le SPOT woven gently between each course.
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8:00 p.m.
Dinner
Exclusive lots for discerning collectors, followed by the pledge moment. Your chance to become a named Star of Hope.
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9:30 p.m.
Dance Show
An exclusive live performance to close a night that will be remembered and that will change young lives.
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11:00 p.m.
Doors Closed
Modernizing
philanthropy.
Stars of Hope breaks every dusty charity trope. It feels like an event people want to be at, not one they feel obligated to attend.
- 01
Break Gala Fatigue
HNWIs attend dozens of galas per year. We differentiate through immersive storytelling and radical exclusivity.
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Tangible Impact
Replace vague donation language with hyper-specific outcomes. A $500 seat funds a teen's sensory kit.
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Strategic FOMO
Limited seats. Named recognition. Private early access. We engineer scarcity so demand exceeds capacity.
- 04
Bilingual and Modern
All communications run in French and English simultaneously, reflecting Montreal's unique identity.
Who we're
speaking to.
Our core demographic: High-Net-Worth Individuals in the Greater Montreal Area. Active or retired professionals aged 40 to 70, fully bilingual, and accustomed to exclusivity.
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The Corporate Leader
C-suite executives, 45 to 65. Motivated by peer recognition, CSR, and premium networking.
Secure Your VIP Table -
The Philanthropist
Legacy donors, 55 to 70. Deeply motivated by cause impact and concrete outcome reporting.
Fund a Teen's Recovery -
The Rising Power Player
Entrepreneurs, 40 to 50. Building their philanthropic identity. They respond to FOMO and social currency.
Become a Star of Hope
Designed for
the senses and the soul.
Every touchpoint is intentional. The tone: celebratory but deeply connected to the cause.
- 01
Arrival Moment
Guests enter through a corridor of suspended golden stars, each bearing an anonymized Le SPOT teen's name.
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Tonal Balance
Stories from Le SPOT woven between courses, gently, humanly. Never a lecture. Always a moment that touches the heart.
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The Pledge Ritual
A live counter projects each donation as a new star in the constellation. The crowd watches the sky fill together.
- 04
Premium Gastronomy
Five courses by an award-winning Montreal chef. Each dish named after a theme: Hope, Resilience, Light.
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Live Entertainment
A performance by a respected Montreal artist with personal ties to mental health awareness.
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Exclusive Takeaway
Every guest departs with a handcrafted starmap bearing their named star and the total raised that evening.
Visual concepts
brought to life.
The star motif runs through every touchpoint, from the gold-foil invitation to the social media campaign.
Print Collateral — Invitations & Posters
Instagram Campaign — 9-Post Grid
@etoiles.despoirs
Campaign Assets — Progress Poster & Reel
Tech that makes
the night unforgettable.
Stars of Hope deploys emerging technology to remove friction from giving, amplify emotion, and convert one-time attendees into lifetime MCHF donors.
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The Star Wall: Live AR Constellation
A floor-to-ceiling projection at the venue entrance. Each donation unlocks a named star joining a living constellation. Stars slowly form the silhouette of a child, building emotional momentum in real time.
- Pledge tiers ($500 / $5k / $25k) add stars to the shared sky
- Guests scan table QR codes to watch their personal star appear live
- Running total projected: Together, we've raised $XXX,XXX tonight
- Shareable AR photo frame via mobile browser, no download required
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NFC Giving Tokens
Each seat receives a gold-embossed Star of Hope NFC card. One tap opens a personalized giving page, pre-filled name, history, and suggested impact amounts.
Giving in under 10 seconds -
Real-Time Digital Auction
Guests bid via smartphone alongside the live auction. An anonymous leaderboard drives competition, proven to increase average lot value by 40%.
AI nudges alert near-miss bidders -
72-Hour Follow-Up Engine
Post-gala: personalized impact video, a your star is still shining email, and a warm call script for high-capacity non-pledgers.
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Annual Stewardship Loop
Every November, on the gala anniversary, donors receive a Le SPOT Year in Review and a soft ask for the next Stars of Hope.
Target: 60% retention in 18 months
Multi-channel.
Hyper-targeted.
Every channel serves a specific role in building awareness, desire, and urgency. The goal: a sold-out event within 12 weeks.
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Personalized Email: 3 Waves
Wave 1: exclusive save-the-date to past donors. Wave 2: impact brief with Le SPOT case studies. Wave 3: urgency close.
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Instagram: 9-Post Campaign
Teaser, Awareness, Carousel, Impact, BTS Venue, Storytelling, Reel, Progress, CTA. Geo-targeted to Westmount, Outremont, and downtown Montreal.
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Facebook: Community and Logistics
Longer-form Le SPOT impact stories, retargeting past MCHF donors, and an event logistics page. Tailored for the 45 to 70 demographic.
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Premium Print Invitations
Gold-foil embossed on 600gsm cotton stock. Hand-addressed and couriered to 300 top prospects.
Three outcomes.
All measurable.
Here is how Blume.co ensures Stars of Hope delivers on every metric that matters to MCHF.
- Target: $500K raised
Technology-Driven Revenue
NFC giving and digital auction removes all friction from donating. Frictionless giving increases average donations by 30 to 50%.
- Target: Sold out
FOMO-Engineered Sellout
Personalized emails, Instagram countdown content, AR Star Wall word-of-mouth, and a limited-seat format combine to guarantee a sellout 6 weeks before the date.
- Target: 60% retention
Long-Term Donor Cultivation
Named stars, the annual stewardship email, and personal follow-up convert one-time attendees into recurring MCHF donors.